About Us

Our Mission Statement


We pledge to strive for total customer satisfaction by making your requirements for quality products and service at appropriate prices our highest priority and by performing all tasks with the utmost integrity and professionalism.


Noland Company


Founded in 1915, Noland is an industry leading wholesaler of plumbing, heating, electrical, and domestic water well system supplies. Noland is a wholly owned subsidiary of WinWholesale, Inc., which operates in 43 states with more than 500 locally owned and operated companies.


Noland Drilling Equipment located in Roanoke, VA is a full-service dealer for Atlas Copco and Doosan.  We sell new, used and refurbished drilling rigs and accessories.  Your one stop parts department is fully stocked, and staffed by trained experts that are ready to find the parts you need.  Our factory certified technicians undergo extensive factory training and are committed to providing quality, value and excellence in the field or in our state-of-the art facility. From complete refurbishment on any drill rig to minor repairs, let us help your business with all your Downhole drilling needs.


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Virgil Bruinekool

Company Manager

Voice - (540) 982-8001
Cell - (540) 529-1794

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Daniel Theller

Parts Manager

Voice - (540) 982-8001

Michael Shumway

Michael Shumway

Service Manager

Voice - (540) 982-8001

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Reggie Martin
Cell- (540) 521-0731